“Industry Analysis”
Performing an industry analysis is a crucial aspect of your digital marketing strategy.
The second workshop focuses on this analysis, and in this case performed using the PESTEL framework. It allows you to assess the Political, Economic, Social, Technological, Environmental, and Legal factors that could impact your business. Understanding these external factors helps you identify trends, opportunities, and threats in the industry, enabling you to tailor your marketing strategies accordingly.
Moreover, the SOSTAC methodology (Situation, Objectives, Strategy, Tactics, Actions, Control) can be used to structure your digital marketing plan. This method ensures a comprehensive and systematic approach to your marketing efforts. By integrating the insights gained from the industry analysis and applying the SOSTAC methodology, you can effectively establish your Unique Value Proposition (UVP), distinguish your offerings from competitors, and ensure your digital marketing efforts are targeted and impactful.
This workshop is self-paced, allowing you to take all the time you need to explore the material.
You will not need any special equipment for this, other than a good connection to the Internet.
To access your second workshop, please click here:
