‘SWOT’ analysis
An acronym used for Strengths, Weaknesses, Opportunities and Threats, a SWOT analysis is a crucial part of a digital marketing strategy.
This workshop is dedicated to examine your Strengths, Weaknesses, Opportunities, and Threats. You can, therefore, gain a comprehensive understanding of your current situation. This analysis allows you to utilize your strengths, work on your weaknesses, seize opportunities, and prepare for potential threats. It helps in forming a strategy that aligns with your business goals and in making informed decisions to drive growth in the digital marketplace. By using AI, a SWOT analysis can be even more effective. AI can help analyze large amounts of data quickly and accurately, uncovering patterns and insights that may not be immediately apparent. For instance, it can identify strengths by analyzing customer feedback and reviews, detect weaknesses by looking at areas where your performance is lagging compared to competitors, find opportunities in market trends, and alert you to potential threats such as emerging competition or regulatory changes. Thus, leveraging AI in conducting a SWOT analysis can provide a more detailed, accurate, and real-time understanding of your position in the digital marketplace.
This workshop is self-paced, allowing you to take all the time you need to explore the material.
You will not need any special equipment for this, other than a good connection to the Internet.
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VRIO: From Firm Resources to Competitive Advantage
Resource Based View Video - The Business Professor
https://www.youtube.com/embed/cPrpxgoYhAA?si=yOCQEMeXH1KHy_U-